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Posted by Warm Worm on November 1, 2007, 7:33 pm
Michael Bulatovich wrote:
>> Michael Bulatovich wrote:
>>>> ...I again thought about a particular brand of ice-cream-- Breyers--
>>>> that apparently reduced the costs of production (changed the recipe and
>>>> perhaps manufacturing method), but kept the price essentially the same.
>>>> They also did a number of "marketing tricks", such as redesigning the
>>>> package, and changing the wording ("double-churned") in the ostensible
>>>> interest of attempting to fool the customer... Found this:
>>>>
>>>> http://www.breyerssucks.com
>>>>
>>>> "Unilever (the multi-national corporation that owns the 'Breyers', Good
>>>> Humor, and Ben & Jerry's brand names) recently started adding tara gum
>>>> (made from the seeds of the tara tree) [among other things] to the 'All
>>>> Natural' varieties of Breyers ice cream."
>>>> -- Wikipedia.org
>>>>
>>>>
http://adailyscoop.com/2006/09/11/breyers-natural-ice-cream-and-tara-gum-unilevers-response
>>> So, stop buying Breyers. We did...a long time ago. Someone else will fill
>>> your niche if there is one...
>> Like some on the blog-in-question, I was one of those who did so
>> immediately when it happened.
>> I didn't even have to buy it or eat a bite though. I simply noticed the
>> design-change, and then took a look at the ingredients. That was enough to
>> put it back. (The thought had crossed my mind to open it and leave it melt
>> somewhere in the store in protest.)
>> I was annoyed when-- and how-- they changed it. It seemed deceptive or
>> dishonest. (Is that a competitive market-strategy, Don?)
>> If memory serves, I think they also changed Haagen Dazs' ingredients, as
>> well as B&J's (or perhaps the owners of both companies).
>>
>> Some of you may recall my home-made online coffee ice cream pics...
>> Well, I don't have time to do that all the time, and don't think I should
>> have to.
>>
>> But this is only one small example, Michael, for the the purpose of
>> illustration. There are many such examples...
>> For another; just last night when I bought my toothbrush... They keep
>> morphing and I'm unable to find the one I just replaced... They keep
>> morphing on the shelf; and the Queen's label is not on my Pears soap box
>> anymore (and also an apparent change in the ingredients and company to
>> boot)
>>
>> I can't keep changing what I buy all the time. It's getting ridiculous,
>> bewildering, disorienting, frustrating. Life is complicated enough
>
> You're starting to talk like and old person.
>
Sigh
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