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Posted by Zyp on January 14, 2008, 12:20 pm
Noon-Air wrote:
show/hide quoted text
> In light of the trend of "going green", energy efficiency, and
> political correctness, I am going to change nomenclature on my dual
> fuel systems to *HYBRID* systems.
> Funny thing about how just changing a word can make such a
> difference....like using "Seasonal Service" instead of tune-up, or
> clean & tune. It seems like with using the different nomenclature
> helps a lot with sales.
> Anybody else have any thoughts??
> --
> Steve Nunes@ Noon-Air Heating & A/C
> Noon-Air@comcast.net
> 601-794-2992
> 866-Noon-Air
> Life is what happens while you were making other plans
Hybrid - huh - never gave it that much thought although it might sell.
Consumers will go for anything if they think it's environmental.
--
Zyp
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> political correctness, I am going to change nomenclature on my dual
> fuel systems to *HYBRID* systems.
> Funny thing about how just changing a word can make such a
> difference....like using "Seasonal Service" instead of tune-up, or
> clean & tune. It seems like with using the different nomenclature
> helps a lot with sales.
> Anybody else have any thoughts??
> --
> Steve Nunes@ Noon-Air Heating & A/C
> Noon-Air@comcast.net
> 601-794-2992
> 866-Noon-Air
> Life is what happens while you were making other plans