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OT TV commercials are louder than the shows

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OT TV commercials are louder than the shows Terry 04-22-2007
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Posted by hallerb@aol.com on April 24, 2007, 8:07 am


> On Mon, 23 Apr 2007 16:50:51 -0700, aspasia wrote:
> >wrote:
>
> >>On Mon, 23 Apr 2007 12:55:48 -0700, aspasia wrote:
>
> >>>LOUDER THAN THE SHOWS is equally true at the movies.. =A0The trailers
> >>>are hideously loud. =A0 There's no mute button, so I (sensitive hearin=
g)
> >>>put in earplugs until the endless, endless trailers are over, and the
> >>>sound reverts to normal.
>
> >>I don't know if this is just Maryland, or nationwide, or what, but the
> >>announced time for movies to start will soon be when the movie starts,
> >>and not when the trailers start.
>
> >There is a god! =A0Hope it spreads nationwide.
>
> Old news:http://www.realitytvworld.com/news/illinois-court-dismisses-movi=
e-the...
> The Loews theater chain has promised to put a disclaimer in future ads
> letting viewers know the start time listed actually means the start of
> previews.
> A Chicago-area woman sued Loews Cineplex Theaters two years ago after
> she saw "The Quiet American" at one of the chain's theaters. A state
> appellate court dismissed the suit Friday, ruling that Loews has
> solved the problem.
>
> Miriam Fisch claimed that she was forced to sit through minutes of
> commercials. CEO Executive Travis Reid promised the chain will show
> only previews of coming attractions after the advertised start time.
>
> Lawyer Mark Weinberg said Loews has only adopted a voluntary policy
> that it could drop at any time.
>
> "These things go on for 20, 25 minutes, with theaters just getting out
> of control in exploiting a captive audience," Weinberg said. "In our
> fast-paced society, time is precious and when somebody steals 25
> minutes of your time, there's something wrong with that -- though the
> courts don't seem interested in stopping it from happening."
>
> An Illinois legislator responded to Loews pledge by dropping plans to
> introduce a bill demanding honesty on movie start times.
>
> http://arstechnica.com/news.ars/post/20050116-4527.htmlhttp://www.shinybl=
uegrasshopper.com/nomovieads/
>
> I didn't find new news on this.
>
> >>One can't tell it from my posting habits here, but I feel a compulsion
> >>to get to the movies at the listed time, even though I know I can
> >>allow X minutes for trailers. =A0I never even try to learn how long X
> >>is. =A0How long is it?
>
> >Approx 15 min.
>
> Wow. =A0I'll probably learn to get there 15 minutes late just about the
> time that they start starting at the listed time!
>
>
>
>
>
> >>Of =A0course, I would really prefer continuous showings, along with
> >>travelogues, news, and cartoons. =A0Sometimes when I was little they
> >>would have a whole hour of cartoons before the movie.- Hide quoted text=
-
>
> - Show quoted text -- Hide quoted text -
>
> - Show quoted text -

lowes went bankrupt and was sold to AMC at least locally, but I
believe nationwide.

the shopping channels PAY for carriage, the pay X bucks to be on each
provider unless they are a local OTA channel. in which case they get
carried for free or near free.

this info from satellite tv interests of mine


PexSupply Full Banner
Posted by mm on April 24, 2007, 11:56 am


wrote:

>
>lowes went bankrupt and was sold to AMC at least locally, but I
>believe nationwide.

Probably because they didn't show enough commercials before the
movies.

Just kidding. I'm sure there are many more likely reasons.

Posted by Paul MR on April 22, 2007, 3:46 am


Terry wrote:
> Some are a lot louder.
When I was in school back in the Medium-Is-the-Message days, a professor
liked to say, "Television is not a communications medium; it is an
advertising medium."

Paul in San Francisco

Posted by Art Todesco on April 22, 2007, 8:35 am


You can only go so high in audio without
causing other problems. However,
commercials see to it that they use the
highest volume as much as possible.
Having worked for years in a volunteer
community TV station, it's real hard
to get all the audio right .... 75
volunteers have their audio all over the
place.
Comcast, on their analog signals can't
even get the audio from one channel
to the next to be even close in volume.
But if you "compress" the audio, that
is bring the lowest level audio higher
and then make the overall signal as loud
as possible without affecting the signal
quality (i.e. the video, etc.) is can sound
louder.

Paul MR wrote:
> Terry wrote:
>> Some are a lot louder.
> When I was in school back in the Medium-Is-the-Message days, a professor
> liked to say, "Television is not a communications medium; it is an
> advertising medium."
>
> Paul in San Francisco

Posted by Tom G on April 23, 2007, 10:04 am



> You can only go so high in audio without causing other problems. However,
> commercials see to it that they use the highest volume as much as
> possible.
> Having worked for years in a volunteer community TV station, it's real
> hard
> to get all the audio right .... 75 volunteers have their audio all over
> the place.
> Comcast, on their analog signals can't even get the audio from one channel
> to the next to be even close in volume. But if you "compress" the audio,
> that
> is bring the lowest level audio higher and then make the overall signal as
> loud
> as possible without affecting the signal quality (i.e. the video, etc.) is
> can sound
> louder.


Back in the 70's, the FCC (I believe) ruled that tv stations were required
to reduce the high limit on commercials to 50% of what the program was
running, due to the perception that the "fast talking or screaming"
commercials were louder. We used to have the engineer at master control
sitting all day with his hand on the rheostat that controlled the output.
I'm sure it's all automatic, now, and thus no longer controlled. I visited
a tv station recently and where we used to have 4 employees running the
show, there was only one.

Tom G



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