|
Posted by Don Klipstein on April 15, 2008, 2:20 am
>
>>> I'm going to start taking their return envelope, fill it with other
>>> stuff, and send it back to them so they will have to pay for the excess
>>> weight. MAYBE they will take the hint and take me off their mailing list.
>>
>>I do that all the time. I remove anything with my name and stuff the return
>>envelope with papers from another offer.
>
>Be aware that the direct mail industry got the regulations changed over 15
>years ago to stop most of the liability for those stunts. The return postage
>limit is capped at something like a dollar. The regs let the post office
>simply toss overstuffed envelopes, something the sorting machines do with
>verve. If you want the BRM to actually cost the mail spammer anything then
>don't over-weight it. Actually, just sending back the empty envelope
>accomplishes about 85% of your goal of costing them something.
I would in such case weight up the envelope to about 1/4 pound or
3.9 ounces or 3.6 ounces (with a few appropriately-sized pieces of sheet
metal, but with envelope thickness under 1/4 inch).
Preferably have the pieces of sheet metal thin in thickness (use more of
them) for the envelope with such sheet metal to be "adequately
machine-processable".
- Don Klipstein (don@misty,com)
|