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Posted by Edwin Pawlowski on August 15, 2007, 2:10 pm
> What always set Sears apart was the catalog, when they dropped that in
> 93 they basically stopped differentiating themselves, with management
> not figuring out how to turn 4 billion per year of gross catalog
> demand into a profit (so they stupidly took a write off). If you cant
> figure out how to turn 4 billion in demand (excluding the Sears credit
> card interest created) into a profit then you probably cant find your
> ass with both hands and a mirror either. Thier vast service network
> was also the first in the country to radio track truck locations, send
> part orders over RF, all before cell phones, best service fleet
> anywhere. And their distribution/logistic centers were the "Wal Mart"
> of their day. Yeah the whole company went to hell, go to any mall
> with at least 4 anchor stores and you just wonder why that Sears store
> is still there at all.
>
> Now we have better technology, but the Sears enterprise is weaker in
> service delivery than it was then (pre 93), all the support people are
> in India and the store clerks are on prozac.
Many years ago mail order was very common and the Sears catalog was the
best. I used to call in an order and use the pickup at our local store. It
was always crowded. Had they hung in and made the right choices, Amazon
would probably not exist today.
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