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Home Repair - - If it ain't broken, don't fix it. Otherwise look here.
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Posted by naren on January 21, 2008, 2:11 am
ValueFirst, which is a leading MVNO for data services with over 800
enterprises as its customers will be talking about its unique business
model of being data only MVNO for enterprises.
The Russian and CIS mobile market has seen tremendous growth in recent
years. Total subscriptions in the region surpassed 200 million at
end-2006, while penetration passed 100%. Undoubtedly, the Russian
market has been driving growth in the region, accounting for 55% of
total net additions in 2006.
At end-2006, Russian penetration stood at 107%, however figures can be
deceptive. Thanks to the growing number of multiple SIM ownership on
the Russian market, estimates that actual user penetration stood at
approximately 70%, which indicates that some growth potential still in
the Russian market.
"With ARPU in the region as one of the lowest in Europe and mobile
penetration already close to 100%, mobile operators will have to look
for alternate revenue streams. Serving the specific needs of the
enterprises by creating a delivery channel for the existing enterprise
wide applications like SAP, Siebel etc. can be an interesting service
with newer revenue streams", quoted Vijay Shukla, Country Head,
ValueFirst.
Operators have been collaborating with specialized players like
ValueFirst in India, Middle-East and Pakistan to provide value added
services to enterprises. Working with specialized players helps
operators focus on their core area of ensuring delivery while players
like ValueFirst can focus on issues like system integration, security,
network neutrality and business continuity.
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